You Gotta Know When to Hold 'Em: Asking Prices Staying Stable at District After Broker Change

When we last looked in on FiDi's District, they were in the process of replacing short-lived Brown Harris Stevens with so new, the paint is still wet Urban Marketing, a division of Urban Sanctuary. As of last Wednesday, that transition appears to be complete. Sales at District are now repopulated (for lack of a better term) and can be found both on Streeteasy and on Urban Marketing's website.

We're not sure what Urban Marketing's strategy is going to be with District, but we're pretty sure that it's NOT going to be lowering the asking prices. Most of the units that were listed with BHS are right back on the market at the same price as where they were before. The biggest difference (from what we can tell) is that in addition to describing the apartments (which BHS also did), Urban Marketing has very smartly included front and center on each ad that District is "Now 100% completed and over 70% sold and occupied with Immediate Occupancy." (we like!).

We think it's also cute that District appears to be the only client of Urban Marketing (talk about focus, which they're going to need to sell condos at those prices), although we imagine other stuff is in the works.