Monday, July 20, 2009

Downtowny to Sales Agents: You Never Know Who Is At the Next Table


Ok, so we debated and debated about whether to actually blog about the story that we heard over the weekend with 50 Franklin, the claims to be Tribeca Civic Center new development that we reviewed back in May and is currently offering quite a unique 10% down deal on many condos. One of our most reliable tipsters had the unusual good fortune to be seated at a Tribeca cafe right next to a couple of sales agents for 50 Franklin, who were having a "loud conversation, sometimes on their cell phones" regarding the current state of sales at the building.

Our tipster overheard that 50 Franklin is "just trying to get some cash in the door" by "closing the all cash buyers first" and as many of the financing buyers after that (well...duh, so is everyone). Now here comes the fun part - our tipster reports that he "almost choked" on his (we imagine) very expensive lunch after he heard one sales agent mention that the building would "try to close 20-25%" of the condos and then...go rental.

At first, we were quite surprised by this somewhat seedy revelation from 50 Franklin, which is fairly new to market and has yet to close a single sale in it's 72 unit inventory. However, after giving it some thought, it occurred to us that probably EVERY undersold building is either thinking about or outright adopting the rental strategy. Essentially, by selling just a few units, the sponsor is able to pay down some debt before getting on with a much slower investment recovery strategy (e.g. renting). Is 50 Franklin definitely going rental? I mean, really who knows. If the market happens to pick up we guess it's possible , they'd probably rather sell, so our guess is that they will constantly re-evaluate their situation. 75 Wall, another high profile building that sold a bunch of units and then went rental initiated a "rent-to-own" program to try and sell the rest, has been somewhat of a success story, with (we hear) potential buyers finding the rent-to-own alternative attractive.

We thought long and hard about whether we should blog about an overheard conversation, which we think is a tad "spy"-ish and also pretty darn shady. However, our tipster tells us that the conversation between the sales agents was so loud as to be outright disruptive and even prompted a nearby table to ask the Elliman agents what they thought of the real estate market these days.

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11 comments:

Anonymous said...

Wow, good job Jason Walker and Co.! Does this deem an out-clause in their contract for the Developer? Corcoran-sunshine, where are you?

Anonymous said...

Hey DT, divvie here from the SE board.
It's like I said, the floorplans are classic ground up rental plans.

Downtowny said...

Hi Anon - wouldn't that be interesting? It makes you wonder if Elliman has some sort of 25% sold or so arrangement with the sponsor - I have to say, Elliman isn't doing a bad job with what they've got - the 10% down thing appears to be getting more people in the door and we here that they're paying transfer taxes as well.

Downtowny said...

'sup divvie! You should pop by here more often...

Agreed that 50 Franklin has a very classic rental layout (with the exception of the penthouses) and in that area, rental buildings (particularly new ones) are VERY few and far between, so I think it will actually be quite successful as rentals.

Downtowny said...

Sorry, that should be "hear" up above - long day apparently :)

Anonymous said...

Unfortunately, the story is not correct and there are no plans for the building to go rental. The developer has enough contracts and is waiting for closings. Someone should get the facts straight.
Like the say, son't always believe everything you hear!

Anonymous said...

sorry that should be:

Like they say, Don't always believe everything you hear!

Downtowny said...

Hi Anon - thanks for commenting! So we tried to make it very clear in the post at every step of the way that this is just an overheard conversation.

Of course, you never know with interpretation. We are therefore very open to hearing from 50 Franklin (who has not contacted us about this post) - if our source just plain got things wrong and 50 Franklin would like to clarify that, we'd be more than happy to update our original post.

Graham Gordon said...

This is an interesting report and exactly what you don't want to hear about your new condo building. If you're looking to buy you can't spend all of your time reading through the rumors though without any concrete data.

Your real estate agent and attorney should be able to help you find something you like that's on solid ground financially. Make sure your attorney performs their due diligence on the building; it's imperative to make sure you know what you're buying into.

Downtowny said...

Hi Graham - very well said.

Anonymous said...

Any updates on this building? We live a few blocks away and are curious if people are moving in. The building looks pretty complete from the outside, but does not appear to have any traffic coming in or out.

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