
I have to admit that when we finally saw District yesterday (that sexy building on the remarkably unsexy Fulton Street), we were mildly turned on. We saw two beautiful apartments, with cool kitchens, very high ceilings and big windows. Not even the inevitable views of the building across the street changed our minds about the pretty apartments.
The amenities are pretty much complete (the pool is filled, the upstairs roof deck looks better than the pictures, the media room is done, and the spa and gym are very, very cool). Despite this building's well-documented financial problems, we were quite tempted.
All of this despite the Developer's vaguely mysoginistic, porn-tastic ad campaign which culminates in perhaps the worst movie that I have ever seen created by a professional. I wonder how much they paid per square minute for this shaky beauty shot by a handheld (huh?) camera. Is that the Odeon in the background?




3 comments:
Yes, District is in financial trouble and although apts are nice in some ways, who needs the huge bathroom with 2 sinks in a <500 sq ft apt. Ridiculous!
According to ACRIS less than 50% of units have closed. Sponsor was quoted in Real Deal recently that building presently has 30 units left (all penthouses) and will be totally sold out by July with no discounting. LOL
Ha ha - i can't imagine that there are 30 penthouses period in this building. The seller's agent that we saw 1BRs with said that they were "giving them away", which is not what's on Streeteasy. We say (similar to 20 Pine), make an offer!
I just saw the video. What were they thinking of? Is this the marketing video to sell condominiums or the courting phase of a soft-core porn video?
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